Thursday, July 1, 2010

Black Denim Wars

Was pretty impressed with Anti's black metal takeover at PechaKucha Oslo a few months back whilst showcasing their black denim label, Anti Sweden. This public act and some well thought out international collaborations, that include gore artist Justin Bartlett and more recently Jeremyville, really spell out this Norwegian label as one to watch amongst the sea of Swedish fashion sharks that dominate the Oslo high streets. Its been refreshing to see a Norwegian label turn the tide on an image of being a rich consumer paradise to a country with dark soul and witty come backs of their own, in reply to the permanent jibes from the yellow and blue neighbours. You can read my article and interview with Anti in Vice Style here.

video from Hintmag on Vimeo. 2010

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