Nike 1948, a pop up concept store from the sneaker brand giant, is back in London. In 2008 the pop up store, which plays on the year London last hosted the Olympics, was first unveiled in an abandoned railway arch in East London. Keeping it East, the site is in Shoreditch, but revamping the space radically for the run up to the Olympics - Nike 1948 promises to be a creative hub for locals and visitors through a series of installations, screenings and events. The opening event a few months ago served up a champagne delivery of music, Radio 1 DJ Benji B and Warp records Glaswegian DJ/producer Hudson Mohawke amongst the acts playing at the event. The launch also coincided with the release of their own Ipad app, which includes bite size chunks of content such as interviews and fresh artwork. Great to see a global brand putting more into local communities and using creativity from exterior down to the core of the concept.Images from Nike 1948 concept store, 2011
Wednesday, September 28, 2011
Sunday, September 11, 2011
Expology identity designs for Ecsite 2011
Since early 2011 I have exhumed most of my daylight hours working with an Oslo based agency focusing on exhibition and interaction design. Since 1993 Expology has been working in related fields until finding focus with the design of exhibition spaces, interaction and communication solutions. One of my first jobs with the studio was to create the identity for an Expology showcase at the Ecsite Annual Conference 2011 in Warsaw, Poland. Instead of the usual corporate filled pamphlet we decided to create notebooks printed in FSC certified Munken paper which encouraged the user to think and invent their own page filling solutions. Inside the 'Ideas book' are intentional spelling mistakes for recipients to stay alert and look out for, the mistakes are a play on the Charles Rennie Mackintosh quote 'There is hope in honest error, none in the icy perfection of the mere stylist'.