January is grim in the cold and dark Nordic realms so it comes as a relief as much as inspiration when you come across work such as Sarah May's ad campaign for independent clothes giant American Apparel. A selection of garments and products from the latest AA range are meticulously organised by May to display their colourful and attractive aesthetics in a way that lures you into the image wanting to see more. The overall campaign brings a look which is equally seriously formed Italian futurism as it is sweet shop hypnotism from a Willy Wonka spectacle.
Images from the early 2012 American Apparel ad campaign by Sarah May
