Saturday, November 20, 2010

art: Appplesmash

In a society where convenience and familiarity regularly wins over pragmatism and social openness,  I was delighted to discover Michael Tompert and Paul Fairchild's 12LVE exhibition this week. Although it can be argued that Apple products are a well designed piece of equipment,  recent episodes have left me feeling part of a minority observing swathes of cash ready consumers lurch towards the latest gadget in the brand-led belief that it will greatly improve their life. Turning your back to other punters in a cafe or bar to play a retro video games or being wired to emails buzzing through 24 hours a day is not a social progression in my eyes.  In Norway alone the statistics are startling, almost 20% own an Iphone. As much as a great gadget it is for business, watching grown up professionals fight to whack their gadget out reminds me of being in a Primary School gym class observing the tension between owners of a pair of Nike air sneakers and the poor chap with the Hi-Techs  mulling about in the corner. Which is why it is so refreshing to see someone smash up some Apple products for the sake of art. These products are not perfect untouchable icons, this exhibition reminds us of the lack of natural aura consumer products have and of their temporary existence. Read more  here.
photos: from the 12LVE exhibition by Michael Tompert and Paul Fairchild, San Francisco 2010

No comments:

Post a Comment