DESIGN: HAUKØYE IDENTITY & LOGO DESIGN

New logo and identity work I completed for Haukøye - a PR, music management and communication agency based in Oslo, Norway. 'Haukøye' means hawk eye translated into English, I tried to use a clean and bold typeface with the character coming through on the Norwegian Ø.

'Haukøye' logo design & business cards by Alexander Horne, 2013

DESIGN: EXPOLOGY AT ECSITE 2011

Since early 2011 I have exhumed most of my daylight hours working with an Oslo based agency focusing on exhibition and interaction design. Since 1993 Expology has been working in related fields until finding focus with the design of exhibition spaces, interaction and communication solutions. One of my first jobs with the studio was to create the identity for an Expology showcase at the Ecsite Annual Conference 2011 in Warsaw, Poland. Instead of the usual corporate filled pamphlet we decided to create notebooks printed in FSC certified Munken paper which encouraged the user to think and invent their own page filling solutions. Inside the 'Ideas book' are intentional spelling mistakes for recipients to stay alert and look out for, the mistakes are a play on the Charles Rennie Mackintosh quote 'There is hope in honest error, none in the icy perfection of the mere stylist'.

Expology identity designs for Ecsite 2011