Norge 2009-2010

For the past two years I have been living in Norway, initially working as a project leader for a material and trends company (Nordic Materials) in an idyllic town on the West coast and latterly going it alone as a graphic designer in Oslo (Alexander Horne). I went head to head with the harsh Winters, learned how to run a single person company the hard way and met some life affirming folks - particularly through music. Takk for sist Norge, from 2011 I am based in London.

photos: Norway 2008 - 2010 by Alexander Horne

Design of the Times

I recently had an article about design in Norway published on the popular architecture and design site Architonic. The article, entitled 'Beneath the Surface', was a reactionary piece to the growth in public attention the 100% Norway exhibition had brought 'Norwegian design'. While it is healthy for any burgeoning and young creative scene to receive public attention through press coverage, it is also important to provide critique and comment. This kind of realist guidance and opinion appears to have been missing from the many subsequent articles reporting on 'Norwegian design'. 'Beneath the Surface' does not laud any Norwegian designers, more it asks why something was made and what it means to people, not just designers. The article introduces socially aware design projects such as the 'Blanke Ark' polling box designed by the industrial designers Kadabra and graphics studio Blueroom. It also mentions some of the other exciting projects going on outside of Oslo that do not exist on a reputation of stylizing to sell.

'Ballot Box' design by Kadabra and Blueroom

Put a +47 on it

Earlier this week I arrived in Oslo on a permanent basis. I've spent most of the week wandering through the streets for inspiration and education when not on the serious business of finding work. Its a fairly compact city, taking under an hour to walk from East to West, but with more of a grubby urban cosmopolitan sprawl than any other Norwegian city I have so far seen. For all the grimey and alluring corners of this capital city though, it takes quite a trawl through the streets, patience and a local guide to find out places of interest that are worth checking out. The main hot spots (bars, galleries, cafes) are to be found in the Grünerløkka and Grønland districts in the East. The center on the other hand is a bit of a commercial disaster.

I'm working on an article for Architonic magazine at the moment that discusses the underside of the coverage the 100% Norway exhibition has been receiving in the design press recently. Now I am based in Oslo it has been revealing to see many more projects that have not received as much clamor as those involved in the 100% exhibition, but have more long term aims at their core. One of those projects is not so much a place for high profile product design but, a fringe building (off the beaten track) that houses different studios and one main organization that conducts and consults in projects between art and architecture. 0047, housed in a former dairy factory in Grønland, to me could be anywhere; Barcelona, Sao Palo, Berlin, New York. It is representative of the cross-disciplinary movements seen throughout the world today in arts and science, technology and craft. There are several other such places in Norway, Transplant where i worked and a creative space just outside Ålesund, but i am mostly looking forward to what is happening in this city and forthcoming projects from groups such as 0047 amongst others.

Photo: early 0047 project covered by D2 magazine.

Ekko Fest 2009

Finally got round to writing a review for Resident Advisor from Bergen's Ekko Fest this year. The line-up was a great example of how smaller and more compact festivals can pick an astute and interesting line-up without the commercial constraints inflicted upon larger festivals. Suffering from a spot of Norsk swine flu and some sad news from back home detracted from my full enjoyment of the event but, some lager beverage medicine and good company made sure the stellar line-up was enjoyed as best possible. Losing it to Clark's delicate thrasing and merging of light and folksy sounds with crashing breakbeat and electronic noise was by far the highlight. Best new find of the three day festival was definately Velferd, who played a nicely executed live set that took in twisted disco and house sounds amongst many subtle layers. He is in fact also a member of the the band The New Wine from Bergen, who have been getting lots of attention in Norway this past year and will undoubtedly prop up elsewhere soon. Check them out here.

Photo: Clark rocking the Studio room at USF Verftet by Julie Arrive.

Islands in Space

Photos from a recent jaunt around the west coast of Norway that featured Bergen and Stavanger. Arrived in Stavanger just in time for the end of a food festival called Gladmat (happy food). Was also lucky to catch a pre-NuMusic party with DJs from Stavanger, Oslo and London playing in a tent at Gladmat and later on Cafe Resept. Ironic that the best food all weekend was a 'big fat burger' from a cafe across from the graff shop at the top of a wee hill, at the back of the city, and not the actual food fest. Buttered'n'herbed New Jersey potatoes, juicy and well packed patty with blazing sun on the terrace followed by some rolling in the grass. dulce!

Photos by Alexander Horne and Julie Arrive.